If your planner listings aren’t selling, it’s probably not your design — it’s your strategy. Most first-time sellers on Etsy or Gumroad make the same handful of mistakes that silently kill their conversions. The good news? Every one of them is fixable.

❌ Mistake #1: Going Too Generic

A “Daily Planner” sounds useful… but it won’t rank or convert. Instead, niche down: “Daily Planner for Etsy Sellers” or “Shift Worker Schedule Tracker” gives you both keyword clarity and buyer trust.

❌ Mistake #2: Overdesigning

Too many colors, fonts, and stickers clutter your planner and make it hard to use. Simple layouts with clear headers and clean spacing win every time — especially for print-at-home buyers.

❌ Mistake #3: Ignoring File Formats

Many new sellers only offer a static PDF. But buyers using Goodnotes or Notability want clickable tabs, hyperlinks, and optimized layouts. Don’t lose sales over a missing ZIP file or incorrect margins.

❌ Mistake #4: No Usage Instructions

Some buyers are digital newbies. Always include a short PDF that explains how to import your planner into their app (Goodnotes, Notability, etc.). It reduces refunds and earns better reviews.

✅ Fix It Fast

Review your planner listings and ask: is this made for someone specific? Is it easy to use? Would I pay $5–15 for this?

Need help choosing your niche and getting your first planner live? Read the full guide: How to Make Money Selling Niche Digital Planners.