Designing a planner is easy. Designing one that sells? That’s where most Etsy creators miss the mark. In 2025, it’s not about making something beautiful — it’s about solving a real problem in a format people can actually use.

🧠 Step 1: Choose a Specific Use Case

Don’t make a “daily planner.” Make a “content planner for Etsy sellers” or a “meal prep tracker for shift workers.” The more specific, the better.

🎨 Step 2: Keep It Minimal and Functional

• Use clean, legible fonts (Google Fonts like Lato, Montserrat)
• Leave plenty of white space for handwriting
• Design in black/gray for easier home printing (save color for accents)

📐 Step 3: Format It the Right Way

• Create in US Letter and A4 sizes
• Export as high-resolution PDFs
• Bundle with Canva links or editable versions if offering customization

💡 Pro Tip

Test your layout by printing it yourself. If you wouldn’t use it, neither will your buyer.

Want a deeper dive into choosing profitable niches and scaling your Etsy sales? Check out the full guide: How to Make Money Selling Niche Digital Planners.